Packaging isn’t just about making a box. There’s a science and an art behind all forms of really good packaging and packaging sells. In fact, this is one of the few marketing components with which every potential customer interacts, and it’s one of the most important factors in consumer purchasing decisions. With nearly 76 percent of purchasing decisions being made at the point of purchase, a product’s design must immediately stand out from the competition. Here are six tips to help you achieve this.
Always take the time to keep your target audience in mind, put yourself in their shoes to see what motivates them to buy – what is their age, their gender, their economic status or their education level. Determine what message you want the packaging to send to your buyer, whether it be luxury, professional, elegant, serious, make sure you are sending the right message.
Colours – Colour Psychology
Your choice of colours will set your product apart from your competitors’ products. This is one of the most important elements when designing your packaging. Always choose the colours that truly reflect your Brand, this is key to building awareness and keeping customers loyal.
Clear Front Design
Consumers usually spend only a few seconds looking at a new product. This doesn’t give you much time to hold the buyer’s attention, make sure everything is compelling and clear. Avoid using fonts that are difficult to read and always use high resolution images. The front should include only the most essential information.
Use Premium Quality Materials
The branded packaging experience for the consumer is so important! How this looks and feels will play a big part in whether or not someone buys your product. You want the quality of your packaging to reflect the quality of your product. Spend time considering the board you will be using, this can make a big difference to your finished product including the choice of gloss, silk or uncoated material where vibrancy and colours are an important consideration.
Foiling and Embossing
Foil finishing options can provide the ultimate in Product Packaging . You are not limited to gold and silver foils, this also extends to an impressive range of pigmented, pearlescent, opalescent, holographic and security foils. All of these can be combined with embossed images to produce a product with varying tactile effects – any one of which will uplift your product and provide great shelf appeal.
Why Packaging is much more than just a box
There can be many elements to well-designed branded packaging and the experience you give the customer. Here are a selection of ideas which can deliver the best experience and value to your customers: promotional material, business cards, tissue paper, branded stickers, small gifts or samples.
At MRP we deliver more than standout packaging. We’re here to make it easy for our clients. We don’t just print and deliver, we add value through design, fulfilment or multiple despatches and much more.
If you are looking for a solution and would like to discuss it, please don’t hesitate to get in touch.
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L’Occitane’s BLOOM: the box opens up like a blooming flower! Designed by Shanti Shiue, a student attending the Art Center College of Design.