Many businesses have completely migrated their marketing efforts to the web because of its speed, flexibility, cost effectiveness, exposure potential and convenience, but print still remains a powerful and necessary component of any initiative. When looking for printers Nottingham you should consider the following:
Print advantages over digital:
Tangible – Print items are physical objects. Magazines, brochures and leaflets can be found in homes or offices for months or years, while Internet adverts and email tend to disappear instantaneously.
Credibility – Printed items are often perceived as more legitimate and trustworthy. The sheer quantity of information on the web can be overwhelming and the fear of spam, scams and viruses tend to make people hesitant and wary.
Branding – Print is excellent for solidifying your brand identity. To establish brand recognition, make sure your communications have a constant look to them in terms of fonts, colours and imagery. From this comes a sense of familiarity and trust.
Targeted – Placing adverts in publications such as speciality magazines and sending direct mail can effectively reach niche audiences that may be more difficult to target online.
Engagement – Consumers are more engaged when reading printed material than they are on the internet, with viewing lasting 15 seconds on average per visit. Hence people are more likely to take in what you are saying.
Less saturation – With more and more businesses relying solely on the Internet and email, the decline of printed materials can actually be used as a marketing advantage allowing your communications to stand out.
Integrating print and digital – Placing your personal URL on printed pieces is an excellent way to bridge the gap between print and web. Finding the right balance between various media will ensure a steady revenue flow, increase sales and capture new business.