Colour Psychology for Packaging

Your choice of colours for your packaging will set your product apart from your competitors’ products. This is one of the most important elements when designing your packaging. 

White is an excellent choice where you want to create the impression of cleanliness, purity, efficiency or simplicity. However it can also stand for basic and conservative, depending on the message you want to portray.

Black is the colour of power, authority and control. It tends to stand out as it makes products appear more expensive and can create a higher perceived value. Black can add a degree of mystery and intimidation or elegance and class, depending on your target audience.

Blue builds customers trust, it creates the feel of honesty and reliability, strength and unity. Blue can indicate a product that will contribute to the buyer’s relaxation and calmness. Use darker blue to create the more professional feel and light blue for a more creative product.

Using red for your packaging draws attention to your product, it stimulates the senses and excites the potential buyer. Red stands for energy, action, passion, excitement and strength.

Pink packaging is generally most appropriate for products relating to the female market such as cosmetics, fashion, beauty and romance. Pink creates a feeling of warmth and compassion, whilst being calming and comforting.

Green creates packaging that will represent a balanced, calming design. If you want to show that your product is natural or organic use this colour. Dark green can also be used to show wealth and luxury whilst adding a professional quality to your package.

Gold packaging suggests expensive, luxurious and high quality. However your product should reflect this high standard or you will lose credibility – a poor quality product inside gold packaging will appear cheap.

Silver packaging implies elegance and sophistication. It is more gentle than gold and it combines well with almost all other colours highlighting anything printed or decorated on the packaging.

Importance of Packaging

6 tips to make your packaging stand out

Packaging isn’t just about making a box. There’s a science and an art behind all forms of really good packaging and packaging sells. In fact, this is one of the few marketing components with which every potential customer interacts, and it’s one of the most important factors in consumer purchasing decisions. With nearly 76 percent of purchasing decisions being made at the point of purchase, a product’s design must immediately stand out from the competition. Here are six tips to help you achieve this.

Target Audience

Always take the time to keep your target audience in mind, put yourself in their shoes to see what motivates them to buy – what is their age, their gender, their economic status or their education level. Determine what message you want the packaging to send to your buyer, whether it be luxury, professional, elegant, serious, make sure you are sending the right message.

Colours – Colour Psychology

Your choice of colours will set your product apart from your competitors’ products. This is one of the most important elements when designing your packaging. Always choose the colours that truly reflect your Brand, this is key to building awareness and keeping customers loyal.

Clear Front Design

Consumers usually spend only a few seconds looking at a new product. This doesn’t give you much time to hold the buyer’s attention, make sure everything is compelling and clear. Avoid using fonts that are difficult to read and always use high resolution images. The front should include only the most essential information.

Use Premium Quality Materials

The branded packaging experience for the consumer is so important! How this looks and feels will play a big part in whether or not someone buys your product. You want the quality of your packaging to reflect the quality of your product. Spend time considering the board you will be using, this can make a big difference to your finished product including the choice of gloss, silk or uncoated material where vibrancy and colours are an important consideration.

Foiling and Embossing

Foil finishing options can provide the ultimate in Product Packaging . You are not limited to gold and silver foils, this also extends to an impressive range of pigmented, pearlescent, opalescent, holographic and security foils. All of these can be combined with embossed images to produce a product with varying tactile effects – any one of which will uplift your product and provide great shelf appeal.

Why Packaging is much more than just a box

There can be many elements to well-designed branded packaging and the experience you give the customer. Here are a selection of ideas which can deliver the best experience and value to your customers: promotional material, business cards, tissue paper, branded stickers, small gifts or samples.

Packaging sells!

At MRP we deliver more than standout packaging. We’re here to make it easy for our clients. We don’t just print and deliver, we add value through design, fulfilment or multiple despatches and much more.

If you are looking for a solution and would like to discuss it, please don’t hesitate to get in touch.

Please call 0115 955 1000 or email

It’s One call, One company, One solution!

L’Occitane’s BLOOM: the box opens up like a blooming flower! Designed by Shanti Shiue, a student attending the Art Center College of Design.