Top 5 Packaging Trends 2021

Top 5 Packaging Design Trends for 2021

No matter what product you sell, your packaging needs to have great shelf appeal and reflect your brand’s values whilst remaining functional. Effective packaging is one of the best ways to stand out from your competitors and to attract customers.

Sustainability – This isn’t just a trend – whether this involves plastic free alternatives, compostable, recycled or sustainably sourced materials, it is becoming a way of life for many consumers and is now a major factor in their decision-making. It is also likely to increase respect for your brand.

Simplicity – Simple design is visually clear in a very crowded marketplace. This communicates clearly what it wants consumers to see and expect from the product. Providing a feel of high quality, meaningful and relevancy to a particular brand.

Colour – The choice of colours for your packaging will set your product apart from your competitors. This is one of the most important elements when designing your packaging, it can trigger thoughts, feelings, and emotions about your product; and, directly influence the purchasing decisions (85% of consumers buy products based on colour).

Storytelling – It is no secret that this has become an important marketing tool for packaging, through both contextual and visual design. This helps the consumer make a connection with your product, build trust and hopefully secure long term relationships.

Embellishments – Foils, laminates, embossing and debossing all provide exceptional brand enhancement for your packaging and marketing materials. These varying tactile effects provide strong shelf appeal helping you stand out from your competition. 

At MRP we are here to make it easy for our clients. We do more than just print and deliver, we work with you to create innovative packaging and design solutions. We also provide fulfilment, multiple despatches, storage and so much more.

If you have any packaging needs and would like to discuss further, please don’t hesitate to contact a member of our team – / 0115 955 1000.