Tag Archive for: Labels

Seven tips to make your packaging stand out

Packaging is not just about putting a product in a box, it involves both science and art to create really good packaging that sells. In fact, packaging is one of the most crucial factors in consumer purchasing decisions. With almost 76 percent of purchasing decisions being made at the point of purchase, a product’s design must immediately stand out from the competition.

1. Promote Brand Awareness: Having visually appealing packaging can increase brand awareness and generate consumer interest. A unique and distinctive design can help shoppers become more familiar with your brand and its style. The more visually striking your packaging looks, the more memorable it becomes – both online and in-store.

2. Colours – Colour Psychology: Your choice of colours will set your product apart from your competitors. Colours influence human behaviour, making it one of the most important elements when designing your packaging. Always take the time to choose colours that make sense with your target market and the emotions you want to create with your products.

3. Keep it Simple: In today’s fast-paced world, consumers have a very short attention span. Therefore, it is essential to catch their attention quickly. If your packaging has too many elements, it is highly likely that they won’t spend much time deciphering it. Even though you should use attractive colours and designs, it is best to keep it simple and straightforward if you want to attract new customers.

4. Use Premium Quality Materials: The branded packaging experience for the consumer is so important. You want the quality and appearance of your packaging to reflect the quality of your product. To ensure this, it is important to invest time in choosing the right board material and finish, such as gloss, silk, or uncoated – especially if the vibrancy and colours of the product are vital considerations.

5. Foiling and Embossing: Foil adds a touch of luxury to your product packaging and enhances its appearance. It not only sets your products apart from your competitors but also elevates their perceived value. You are not limited to gold and silver foils, this also extends to an impressive range of pigmented, pearlescent, opalescent, holographic, and security foils. All of these can be combined with embossed images to produce a product with varying tactile effects – any one of which will uplift your product and provide great shelf appeal.

6. Sustainable Packaging: Many brands are adopting sustainable packaging for various reasons. These include corporate social responsibility, decreasing their carbon footprint, reducing waste, boosting sales, and meeting consumer demand. At MRP, we offer eco-friendly options and plastic-free development. Furthermore, we plant a tree for every order we receive.

7. Unboxing Experience: The ‘unboxing experience’ refers to the moment when a customer receives a package and opens it to reveal the items inside. The main purpose is to provide additional value to the customer by creating a memorable and shareable experience. Here are some ideas that can help you deliver the best experience and value to your customers: printing on the inside of the mailer, adding promotional material, business cards, tissue paper, branded stickers, small gifts, or samples.

Partner with MRP to help: At MRP, we don’t just print and deliver, we add value through design, development, fulfilment, co-packing, and much more.

If you are looking for a solution and would like to discuss it, please don’t hesitate to get in touch. Call 0115 955 1000 or email sales@mrp.uk.com.

One call, One company, One solution!

Sustainable Business Magazine

MRP feature in Sustainable Business Magazine

We are proud to be featuring in Sustainable Business Magazine, with our latest steps to help mitigate climate change and protect the environment.

Sustainability has always been at the very heart of what we do here at MRP. We feel it is crucial for each and every one of us to discover new and better ways of reducing our environmental impact and contribute towards mitigating the devastating effects of climate change on our planet. Additionally, we believe that there are numerous promising opportunities available to create a greener and brighter future.

At MRP, we have a strong commitment to eco-friendly practices that align with our values and beliefs. We are proud of what we have achieved so far and are constantly seeking new ways to lessen our impact on the environment.

Please see attached the link to the article: nottingham-packaging-label-specialist-partners-with-grow-my-tree-in-latest-move-to-help-tackle-climate-change/. We have a long history of implementing eco-friendly initiatives, which are central to the our values and ethos and we are proud of what we have achieved so far.

Sharing some of the ways we are accomplishing this.

We have partnered with Grow My Tree and we are planting a tree for every order we receive. We have already planted 5,002 trees, neutralising 110,000kg CO2

We support the World Land Trust by buying an acre of land every year (10 acres so far in Argentina, Kenya and South Africa).

 Supporting The World Land Trust’s ‘Restore Armenia’s Forests Appeal’

We are proud to have successfully been awarded ISO 14001 Environmental Management System certification for the fourth year running

We have successfully been awarded FSC Accreditation for the third year running.

We have replaced our compressed air system, saving an incredible 26,874kg CO2 per year – a 57.3% saving.

We are in the process of finalising the purchase of 290 solar panels to provide us with eco-friendly energy.

Minimise our environmental impact by committing to suitable recycling and waste minimising schemes, recycling all possible waste including paper, board, plastics, metal and most chemicals.

For more information please feel free to contact us.

Grow My Tree Partnership

MRP partnership with GROW MY TREE

We are proud to share our latest and very exciting news with you.

Sustainability has always been at the very heart of what we do here at MRP, we are on a mission to help fight climate change which is why we are very proud to be partnering with GROW MY TREE!

We have already planted 4,000 trees – neutralising a massive 88,000 CO2! For every order you place with us (no matter how big or small), we will plant a tree just for you. Our aim is to plant at least a further 4,000 trees this year.

GROW MY TREE works with countries in the Global South to plant trees where the environmental, social and economic leverage is greatest – ensuring all plantings are fair, sustainable and certified. Only trees native to that area with high survival rates are planted to protect the local flora and fauna – this also helps guarantee the long-term survival of the trees. Every tree is certified for full traceability.

The trees are planted in collaboration with local farmers, this generates income and supports local communities. Cultural traditions and the needs of the local communities are strictly taken into account, along with high ethical standards and fair wages.

With your help, we would like to plant as many trees as possible and we would like to thank you for helping us achieve what we have so far!

As these trees are planted from your orders, we can send you a personalised certificate for the number of trees you have helped plant over the last year, as well as future orders going forward.

If you would like to find out more about buying or gifting trees please feel free to contact us or see www.growmytree.com

Gordon Ramsay Future Food Stars

BBC1 Future Food Stars by Gordon Ramsay

We are very proud to announce we have had the incredible honour of producing the labels for the BBC1 Future Food Stars by Gordon Ramsay!

Episode 5 (Season 2) which aired last night, saw the two teams set with task of creating a bottled sauce, which they must then present to Sauce Shop (who have the most incredible sauces) and Gordon Ramsay for judging. The two sauces designed were Flaming Pineapple Molasses and Ha’Pea Ketchup. Ha’Pea Ketchup (best described as mushy peas meets curry sauce) was crowned the winning sauce and will be available for a limited time to buy at Sauce Shop – please see https://www.sauceshop.co/…/sauce-shop-x-gordon-ramsay…

We cannot give out too many details, however it was a very exciting night! After receiving the information for the artwork mid-afternoon, we had a few hours to create the artwork, make the printing plates and produce these labels. These labels were printed on our state of the art inline hybrid Mark Andy Pro 3 press with flexo UV white and digital CMYK.

It makes you really appreciate the work that goes off behind the scenes, so the contestants can continue with their tasks once the brief has been set.

We would love to have this opportunity to work with Gordon Ramsay again in the future! Thank you to Sauce Shop for the honour and we loved working with you on this.

Good luck to the final contestants! You are all incredible!

We would also like to say a massive THANK YOU to Brownett Ltd for stopping their production and producing these plates so quickly for us, we couldn’t have done this without them!

Why Our Clients Choose MRP

2017 has been a year of growth, development and investment and with an exciting start to the new year, we are excited about some of the great things we are achieving, not just within the company but primarily for our clients.

We would like to share with you a few of our reviews – every review is valuable to us and we appreciate all your time putting them together, thank you.

‘I have now received the cartons and would just like to say a big thank you to you and all the MRP team that have worked on the cartons for me. They look absolutely brilliant and I am so happy with the outcome.’ Claire – Beauty Company

‘This is just a quick note to say Thank You very much for the beautiful packaging & labels. I picked up the first batch of my oils and wanted to let you know that they look really great. Can you also please say thank you to your team and whoever else helped with getting it done. I appreciate it.  The next products are in motion and I’ll be in touch soon with the next steps / quote etc.’ Ané – Beauty Company

‘Yes it’s perfect and we just received the leaflets – thank you very much! Your service is great!’ Kristine – Vape Company

‘Received the boxes and labels today, I must say I’m very impressed they look amazing! Great job guys I won’t be going anywhere else now for my printing and will definitely be passing on your details to fellow colleagues and customers. Can’t wait to see how the letterheads turn out but ticked all the boxes so far so will look forward to seeing how the trails look. Please pass on my thanks to your team and let them know they did a great job.’ Jay – Vape Company

‘The Nottingham Rugby Match Day programme looked fabulous on Friday night at the Yorkshire Carnegie game. Well done!’ David – Nottingham Rugby

‘A massive thank you to all the team at Midland Regional Printers Ltd for the printing of our new labels, flyers and leaflets they look great!’ Tom – Freshly Spiced

‘I cannot recommend MRP enough!! Catherine has lead my project of new labels and boxes for my beauty range Clarity Cleanse with the up most attention to detail, going above and beyond expectations. If you are wanting a quick turnaround with competitive prices and outstanding quality then MRP are for you!! Thank you so much guys!!!!’ Jolene – Beauty Company

‘We have received first class service from MRP. Not only did you provide us with a wealth of knowledge and huge support to us when we were starting out, but nothing is too much trouble, quick service, the price was great, and the product is of excellent quality. Can’t recommend highly enough.’ Nicky – Treat Company

‘I’ve always ordered my business stationery online, however, since being introduced to MRP Ltd, I won’t be reverting back to my online supplier (who I should add, I loved), so this goes some to showing how impressed I am with MRP – who always goes above and beyond to meet my needs – it’s very comforting to know you have a reliable supplier you can go to, when you need them – thank you guys!’ Katrina – Beauty Company

‘Thank you for the super fab printing you did for me for my Boudoir promotional material. You helped with the weight of paper, the size to shrink my vouchers down to – so they would fit inside the tri-folds (which I hadn’t thought of) turning the job around on time & budget! All done with super efficiency and a smile. Bonus for me it turns out we are only 5 mins away from each other. So a big thank you – I know all my printing needs can be met here.’ Ursula – Photography and Video Company 

It is our customers who make us who we are today. If you would like to write us a review, we would love to hear from you. Thank you for your time in advance. https://mrp.uk.com/contact/

Labels Awards Evening

FlexoTech International Labels Awards Winner

As you may know we entered one of our favourite range of labels into this year’s prestigious FlexoTech International Print & Innovation Awards – and guess what… we did it! We had been shortlisted in the ‘Best use of flexo within a single forme’ category and were delighted to be named the winner at a black-tie awards ceremony and dinner at the Hilton London Metropole on the 13th October.

It was a great honour to win this award for a range of labels we produced for food manufacturer, Pureety’s, Ultimate Marinade Glaze product. The labels were printed on our 7 colour press in 4 colour process and were then given an overall matt varnish, and finally a spot gloss UV, to give a really striking effect,’ said Stephen Tew

The FlexoTech judges agreed, describing the winning label range as ‘One of the best examples of the use of flexo in printing a complex set of designs from the four colour set, with registration and vibrancy being maintained throughout.’

Stephen Tew, Stephen Bates, Catherine Tew and Matt Seaford attended the event hosted by Whitmar Publications, this was a truly international evening, with around 450 people in attendance from leading labelling manufacturers around the globe. And whilst the companies themselves might not be household names, many of the nominated products certainly were, with ranges from top brands such as Asda, L’Oreal, Sharwood’s, Dettol and Coca-Cola all up for Flexo-Tech awards.

We are now looking forward to entering into next year’s awards – thank you to everyone for all your support.

http://www.paperandprint.com/flexotech/awards.aspx

winner                      awardglen