7 Reasons Print is Essential to Your Marketing Strategies

Many businesses have completely migrated their marketing efforts to the web because of its speed, flexibility, cost effectiveness, exposure potential and convenience, but print still remains a powerful and necessary component of any initiative. When looking for printers Nottingham you should consider the following:

Print advantages over digital:

Tangible – Print items are physical objects. Magazines, brochures and leaflets can be found in homes or offices for months or years, while Internet adverts and email tend to disappear instantaneously.

Credibility – Printed items are often perceived as more legitimate and trustworthy. The sheer quantity of information on the web can be overwhelming and the fear of spam, scams and viruses tend to make people hesitant and wary.

Branding – Print is excellent for solidifying your brand identity. To establish brand recognition, make sure your communications have a constant look to them in terms of fonts, colours and imagery. From this comes a sense of familiarity and trust.

Targeted – Placing adverts in publications such as speciality magazines and sending direct mail can effectively reach niche audiences that may be more difficult to target online.

Engagement – Consumers are more engaged when reading printed material than they are on the internet, with viewing lasting 15 seconds on average per visit. Hence people are more likely to take in what you are saying.

Less saturation – With more and more businesses relying solely on the Internet and email, the decline of printed materials can actually be used as a marketing advantage allowing your communications to stand out.

Integrating print and digital – Placing your personal URL on printed pieces is an excellent way to bridge the gap between print and web. Finding the right balance between various media will ensure a steady revenue flow, increase sales and capture new business.

Frequently Asked Packaging Questions

MRP are commercial printers aren’t they?
Yes, but much more as well.

Did you know we also produce bespoke cartons & corrugated packaging?With our in-house production facilities we can produce an extensive range of folded cartons, lid and base boxes, header cards, blister cards, sleeves and envelopes with a wide range of materials and specifications. We are also experienced in Point of Sale materials to help promote your produce or brand. We can even produce very small quantities of printed packaging for promotions and gifts digitally.

Value engineering & re-design
Whether you wish to create a clever new design for your product, reduce your packaging costs, or are mindful of the environment, we can create solutions for you.  Streamlining a package, creating dual purpose packaging or alternative designs can all help with the presentation and identity of your product and may well help reduce costs. As we produce a wide range packaging profiles we may already have a profile design to suit your needs, reducing design and cutter costs

Call our team to discuss details
We can work with you to produce the ideal solution for your product and budget. Development samples will be provided to ensure we provide the exact fit! We are happy to work with visuals, existing packaging and technical drawings.

Why move to MRP?
We are friendly, professional family run business and can react quickly, offer high quality solutions in all that we do, offering “Simply a Better Service”. We offer storage solutions and complete product and marketing solutions.

Is Midland Regional Printers environmentally aware?
MRP are committed to lower pollution and to reduce our carbon footprint, please see our Environment Page http://www.mrp.uk.com/environment.html.

Can you match the colours of my previous printed items?
Yes if you supply MRP with previously printed samples, pantone references or a product we will ensure to match the colours.

Help! I need something printing urgently!
No problem, just call our office, explain when you need this urgent item and we will do what we can meet your requirements.

What’s the next stage?
We hope from reading through these FAQ’s it has helped introduce MRP. Please feel free to contact us to arrange a meeting a quote on an upcoming project. We look forward to hearing from you.

http://www.mrp.uk.com/packaging-printing-nottingham.html

Bulbs

Stylish Packaging Range for Luxury Brand

MRP have recently produced this premium range of Boxes and Labels for a luxury Soap & Candle brand. We are really proud to be able to help them launch their new collection.
http://www.mrp.uk.com/packaging-printing-nottingham.html

#PackagingDesign #NottinghamPrinters

Luxury Packaging Range

Spring Fair 2015

MRP have had a great time visiting the 2015 Spring Fair at Birmingham NEC!

Spring Fair is the UK’s largest gift fair and has been an excellent opportunity to find new products, discover the latest trends and meet with talented suppliers. We are also very proud to have our Customers with their beautiful Greetings Cards and Gifts that we have produced there!

We look forward to working with our existing clients and many new brands through on their digital printing for the rest of 2015 and beyond.

SpringFair

Christmas: An excellent opportunity for your business

As Christmas is fast approaching, we understand the importance of getting your marketing and printed materials completed. Let us take the stress out of your Christmas and New Year marketing and help with your festive products.

From Leaflets, Posters, Brochures, Christmas Menus, Greetings Cards to Presentational Packaging and Labels, we’ve got it all wrapped up.

If you need advice or guidance with design or products, our specialist team are always here to help you. Just call us on 0115 9551000 or email sales@mrp.uk.com

Xmas

SEDEX ethical trading program

We are now members of the SEDEX ethical trading program.

Midland Regional Printers Ltd has signed up to the ethical trading program run by Sedex (www.sedexglobal.com) and is commited to working with Sedex in order to maintain ethical standards with our suppliers.

Sedex is a not for profit membership organisation dedicated to driving improvements in ethical and responsible business practices in the gloabl supply chains.

For more information on Sedex please go to their website, www.sedexglobal.com.

Sedex my site whois . English to Sesotho Provenasloomca

ISO 9001 Quality Management

At Midland Regional Printers Ltd, we are proud to have been certified with ISO 9001 by the UKAS accredited certification body Avalon Certification.

With this accreditation you can be sure that the quality and service of our products will be of the highest standard. We operate a quality management system and we continuously look at ways of improving efficiency, customer satisfaction, increasing sales, reduction of waste and customer complaints.

We have been certified to ISO 9001:2008 for the following scope: The Provision of up to six colour printing, leaflets, brochures, self adhesive labels, business stationery, packaging & security work. Certification is subject to periodic surveillance and re-assessment.

On being awarded the ISO 9001 accreditation, we as a company sincerely hope you will have the confidence to trust in the professional service we offer where together we can provide the foundation to better customer satisfaction and the continual improvement to meet your digital printing needs.

For further information regarding the validity of the certification please contact Avalon Certification http://www.acertl.com

ACLCert

printers nottingham

Hint and Tips for getting the best out of your artwork

Fonts

Don’t go overboard with your fonts, as a rule, limit them to 3 sizes – headings, sub headings and general text. Include all fonts when supplying artwork or embed them within PDFs. Try to avoid Truetype fonts.

Logos

Should be supplied as vectorised EPS files and set up as either Spot colours or CMYK depending on how they are going to be printed.

Images / Photos

Make sure your image is saved as 300dpi (please be aware, any enlargement of this image will reduce the dpi). This should also be set up as CMYK, do not leave it as RGB which is a PC format and not suitable for printing litho. Try not to use images found online as these will probably be low resolution.

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Layout

Bleed is an essential part of creating your artwork, if any images or elements touch the edge of your page, 3mm bleed on each edge will need to be added to avoid any of your artwork being trimmed off.

Colour

Please be aware that colour can appear differently on screen to when it is printed. It is advisable to have a digital proof which allows you to check images, layout and colour. Alternately you can press pass your job at no extra cost. Set up all artwork as CMYK only unless using Spot Colours.

Proof Read

Finally it is important for you to proof read your project to make sure it is perfect and ready to go.  Get your colleagues to have a look with a fresh pair of eyes. We have an internal proof reader who also checks all your work and we preflight every job for you.

If we has missing anything out or you are unsure about anything, please don’t hesitate to contact us directly where we will be happy to explain any of the above.